An ability to remember names and other details is key to a successful business
The most common frustration is relatively easy to fix
Show courtesy to both your client and the person he or she referred
When contacting a new prospect, be sure to stay on the right side of the law
Do some research before making contact
The way you talk about your practice is your most important marketing tool
Get the most from your peer group by using a formal structure
A collective of peers can help you solve challenges and build your business
Reassure COIs that their clients will be in good hands
Find out as much as you can about the kinds of clients you should refer