Eliminate clutter, set a schedule and prioritize tasks
Use an agenda and keep weekly meetings short
Ensure the new recruit understands the team’s goals, vision, expectations
Clients will visit your site if you promote it well and provide good information
A written agenda helps you and your client clarify goals
A well-crafted kit can help establish credibility with new clients
Gifts should be personal but not necessarily expensive
Three-meeting process puts prospective clients at ease
A successful brochure addresses specific needs and offers solutions, says Michael Wickware, creative director of Wickware Communications Inc. in Toronto. He offers these tips to help create an effective brochure:> “Make a distinct offer,” says Wickware. “Let clients know exactly what they’ll get if theyrespond.” > Use what Wickware calls the “you” language, rather than […]
A polished and informative brochure can help you connect with clients; focus on specific needs and how you can meet them