Business owners require a separate level of service
Give each of your clients the right level of service
Your messages should be polite, personalized and professional
“Err on the side that a client may live longer”
Your online profile is not complete if one major channel is missing
You must be able to answer the question, “Why should I hire you?”
Make up for inexperience by building credibility
Make sure visitors are comfortable, and minimize distractions
Taking a proactive approach can increase your chances of a positive outcome
Sometimes, the best way to lead is to step aside