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Jim Ruta, president, AdvisorCraft Media and Consulting, says a capital needs analysis can make prospects and clients feel pushed. He explains why a capital wants analysis is a more effective approach.

  • June 15, 2016 October 30, 2019
  • 05:00

Jim Ruta, president, AdvisorCraft Media and Consulting, explains prospecting is not a separate activity, but an endeavour you need to work at consistently for best results. He gives eight tips on how to make your prospecting successful.

  • June 8, 2016 October 30, 2019
  • 16:30

Jim Ruta, president, AdvisorCraft Media and Consulting, explains that a “not-to-do” list boosts your productivity by focusing your time on what is truly important for your success.

  • May 31, 2016 October 30, 2019
  • 13:15

Jim Ruta, president, AdvisorCraft Media and Consulting, gives a pragmatic script for approaching sales “suspects,” a proven method to boost your business and make your prospecting more efficient.

  • May 11, 2016 October 30, 2019
  • 08:45

Jim Ruta, president, AdvisorCraft Media and Consulting, explains three short, crucial questions that cut to the crux of what your business model is.

  • May 3, 2016 October 30, 2019
  • 16:30

Jim Ruta, president, AdvisorCraft Media and Consulting, tackles the pros and cons of universal life policies (UL). He discusses a four-part system for determining when UL would be the right choice for clients, and when term life would offer greater benefit.

  • April 19, 2016 October 30, 2019
  • 16:10

Jim Ruta, president, AdvisorCraft Media and Consulting, explains one question for clients and prospects that immediately puts the question of “How much life insurance do I need?” into a realistic perspective.

  • April 12, 2016 October 30, 2019
  • 10:45

Jim Ruta, president, AdvisorCraft Media and Consulting, explains how you can turn your “if I onlies” into “now I wills” and boost your business performance.

  • April 5, 2016 October 30, 2019
  • 13:00

Jim Ruta, president, AdvisorCraft Media and Consulting, explains that life insurance, particularly whole life, can be a valuable asset class that provides guaranteed, crash-proof returns for your clients, and also tax-advantaged estate planning.

  • March 15, 2016 October 30, 2019
  • 05:00