Andris Pone is president of Toronto-based Coin Branding Inc. He has 14 years of experience helping organizations — including Advocis, Sun Life Financial Inc., Royal Bank of Canada’s wealth-management division, BMO Nesbitt Burns Inc. and HollisWealth Inc. — and many independent advisors develop their brand strategies. Pone is co-author of the Globe and Mail bestseller, “Brand: It Ain’t the Logo,” and appears as a branding expert on national media. He graduated summa cum laude with a degree in political science from Saint Mary’s University in Halifax and also holds a master’s of business administration from the Schulich School of Business at York University in Toronto.
