The regulator has ruled an enforcement case can go ahead online amid Covid-19
With more than one billion users, YouTube LLC’s video-sharing platform offers an enormous reach that can help financial advisors connect with their clients and prospects. According to the San Bruno, Calif.-based company, more than one billion YouTube users account for almost one-third of all people on the Internet. “YouTube is the second-largest search engine in […]
Show your team in action, use comedy or client testimonials
A video pitch can portray your personality and show what motivates you
They’re short, to-the-point and effective — if you start with a great script
As a marketing tool, videos are effective, memorable and shareable
Creating and sharing videos is an excellent way to connect with your clients, says Richard Heft, executive director of Ext. Marketing Inc. in Toronto. Videos represent a quick and engaging way to share information, and they can be posted on your website or shared through email or social media. People aren’t interested in watching commercials, […]
Use it as a “calling card” and to appeal to various generations
Catalogue your videos and make them more accessible
Your first challenge is to capture your audience’s attention