A good content strategy is key
Start by creating an attractive brand page
Make social media part of a long-term process
Firms now will have to tackle access from mobile devices
After years of caution, some major brokers are moving quickly to connect advisors with clients through social media
LinkedIn can help you provide valuable insights to your target market
Connect with other professionals and monitor your market
The pinboard website first became popular among hobbyists, who would "pin" or upload images of items such as knitting projects. Today, businesses - and financial advisors - are recognizing the website's potential as a marketing tool
Status updates can get you noticed, but don’t try to sell
U.S. regulators investigating whether "endorsements" violate rules. Canadian regulators have yet to take a stand