Consistency is key in your online communication plan
Offering social media training to competitors is paying off for National Bank
Tool filters clients’ online news
It’s not enough to join a network; you have to engage your audience
Tell your story and make use of the site’s valuable tools
Check with compliance and list relevant skills
Be patient and know when to ask for an introduction
April Rudin, founder of The Rudin Group, a consulting firm specializing in wealth management strategies and social media, explains why social media is a must for advisors and how to create a social media marketing plan. She spoke to Clare O’Hara, staff writer with Investment Executive, at the TMX Broadcast centre in Toronto.
Exchange wishes to avoid technical troubles when Twitter’s IPO debuts
As clients increasingly adopt mobile technology, they’re expecting insurers to do the same