Start with an effective bio, header image and profile picture
Social media offers an excellent way to generate leads — especially if you develop a strong voice that leverages your brand. Engaging your audience is key, so it’s important to learn the rules of the trade, or else you risk turning away prospective clients, says Maggie Crowley, marketing manager with Advisor Websites in Vancouver. Much […]
With analysis showing that social media use can produce double-digit increases in certain business metrics for advisors, firm launches program to ensure social media is being used to its best ability
Create a reserve of material and post consistently
Make it engaging, shareable and interactive
Build engagement with those connections you already have
Your online profile is not complete if one major channel is missing
Social media will help you learn more about clients in a timely fashion, but don’t ignore making personal contact
Prospective clients could use social media to learn about your extensive qualifications or expertise and decide to invest with you as a result
In this week’s Gaining Altitude, Dan Richards, CEO, Client Insights, explains how to use positive reviews to offset negative ones on social media.