Ruta’s Rules – Investment Executive

Life insurance: Crash-proof and principal protected

Alan — Tue, 15 Mar 2016 10:00:00 +0000

Jim Ruta, president, AdvisorCraft Media and Consulting, explains that life insurance, particularly whole life, can be a valuable asset class that provides guaranteed, crash-proof returns for your clients, and also tax-advantaged estate planning.

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Don’t give up on written sales presentations

noelja — Tue, 09 Sep 2014 13:45:00 +0000

In this week’s Ruta’s Rules, Jim Ruta, insurance industry consultant and managing partner, InforcePRO, explains the importance of a written presentation for life insurance sales. Ruta explains how to craft a presentation based on situation, issues and recommendations (SIR) and itemizes the SIR steps to making your presentation powerfully clear for prospects.

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Turn client calls into calls to action

Alan — Thu, 04 Sep 2014 15:20:00 +0000

In this week’s Ruta’s Rules, Jim Ruta, insurance industry consultant and managing partner, InforcePRO, explains why “fishing” calls no longer work and offers a new “specific” approach to grab the attention of clients.

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Ruta’s Rules: A new life insurance business model

Alan — Mon, 24 Mar 2014 10:01:00 +0000

Jim Ruta, managing partner and chief sales officer, InforcePRO, proposes a new business model that can dramatically increase the professionalism of the life insurance business. He outlines five steps you can take to launch this new model for your clients.

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Ruta’s Rules: Why life insurance can be a product sale

noelja — Wed, 04 Sep 2013 11:41:00 +0000

In part ten of the IE original series, Ruta's Rules, Jim Ruta, managing partner, LifeAssist Software, explains that life insurance integrates into the financial planning process but is not contingent upon it. Ruta explains that offering life insurance as a product sale can make the process simpler and more accessible to clients. Ruta spoke at the TMX Broadcast Centre in Toronto.

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Ruta’s Rules: The one thing clients most need from advisors

Alan — Wed, 21 Aug 2013 12:50:00 +0000

In part nine of a 10-part series, Ruta’s Rules, Jim Ruta, managing partner, LifeAssist Software, explains that in providing clients several “options” advisors may miss the opportunity to give clients what they most need — professional advice. He explains how to get around the “options” trap and ensure that you are indispensable to your clients. Ruta spoke at the TMX Broadcast Centre in Toronto.

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Ruta’s Rules: How are you funding your will?

Alan — Wed, 14 Aug 2013 12:20:00 +0000

In part eight of a 10-part series, Ruta's Rules, Jim Ruta, president and head coach, AdvisorCRAFT.com explains how to make life insurance a collaborative sale. By asking clients the simple question, "How are you funding your will?" Ruta explains that life insurance then becomes a collaborative process with you and your client together setting up a safe and effective "will funding" for their estate. Ruta spoke at the TMX Broadcast Centre in Toronto.

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Ruta’s Rules: How to use compliance to build your business

noelja — Wed, 31 Jul 2013 15:05:00 +0000

In part six of a 10-part series, Jim Ruta, president and head coach, AdvisorCRAFT gives actionable tips on how to use compliance requirements to build your business. From requirements for privacy, suitability, disclosure, and even dealing with complaints – he points out how to use compliance rules to boost your business. Ruta spoke at the TMX Broadcast Centre in Toronto.

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Ruta’s Rules: Three musts to be a top advisor

Alan — Wed, 24 Jul 2013 14:50:00 +0000

In part five of a 10ppart series, Jim Ruta, president and head coach, AdvisorCRAFT, identifies three decisions you must make to be a top advisor. From where to focus your expertise, to identifying the best client base for your practice, he explains three simple — but not easy — proven steps that lead to success for advisors. Ruta spoke at the TMX Broadcast Centre in Toronto.

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Five steps to improve your sales effectiveness

Alan — Wed, 17 Jul 2013 15:45:00 +0000

Jim Ruta, president and head coach, AdvisorCRAFT, identifies five steps for closing sales effectively. He explains that a full sales cycle is crucial for improving your closing ratio. This is the fourth of a 10-part weekly series Ruta’s Rules, in which Ruta serves up specific, actionable tips to take your practice to the next level. He spoke at the TMX Broadcast Centre in Toronto.

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