Jim Ruta, president, AdvisorCraft Media and Consulting, explains why good times or bad times only serve to make life insurance selling more important.
Jim Ruta, president, AdvisorCraft Media and Consulting, outlines five common errors that destroy the referrals process, and explains how to avoid or correct them.
Jim Ruta, president, AdvisorCraft Media and Consulting, discusses why top producers use the title “life insurance agent” to clearly explain their value to clients and prospects.
Jim Ruta, president, AdvisorCraft Media and Consulting, breaks down the seven toughest dues that advisors face, and explains how meeting these challenges will drive your business forward.
Jim Ruta, president, AdvisorCraft Media and Consulting, discusses how advisors can take advantage of the lack of service in the financial industry. He explains how offering free portfolio appraisals to prospects will help you attract as much business as possible.
Jim Ruta, president, AdvisorCraft Media and Consulting, explains that success is not dependent on rate of return, but rather on the basic steps of sound financial planning. He gives the “world’s shortest financial lesson” in three simple steps.
Jim Ruta, president, AdvisorCraft Media and Consulting, explains that Robo-Advisors can actually boost your life insurance business, as they highlight the need for insurance agents who can sell from the heart and inspire prospects and clients to purchase this unique offering -- something a machine or software program cannot do.
Jim Ruta, president, AdvisorCraft Media and Consulting, explains why delegating your cold calls can lose you business. He suggests working with a professional “ice-breaker” to make cold calling easier and more effective.