Ruta’s Rules Winter 2015 – Investment Executive

Use straight talk with clients for best results

Alan — Tue, 26 May 2015 11:00:00 +0000

Jim Ruta, speaker, consultant, author and managing partner, InforcePRO, explains that advisors should buck the current trend of soft-pedaling and, for best results, explain life insurance and its benefits clearly to prospects.

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Are you a 100 percenter?

Alan — Mon, 30 Mar 2015 19:20:00 +0000

Jim Ruta, managing partner and chief sales officer, InforcePRO, discusses instances where many insurance advisors fall just short of great, and why it all hinges on that last 1 per cent.

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Five steps for retaining the contact initiative

Alan — Mon, 23 Mar 2015 20:05:00 +0000

Jim Ruta, managing partner and chief sales officer, InforcePRO discusses the importance of retaining the contact initiative in client and prospect communication.

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Four steps to curing life insurance SOS

Alan — Tue, 17 Mar 2015 10:00:00 +0000

Jim Ruta, managing partner and chief sales officer, InforcePRO, explains how to remove the shame of selling life insurance.

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Why ‘plain vanilla’ life insurance does the job

Alan — Fri, 06 Mar 2015 17:00:00 +0000

Jim Ruta, managing partner and chief sales officer, InforcePRO, discusses why a straightforward or “plain vanilla” route to life insurance selling can provide the best foundation for serving your clients.

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Why business is a numbers game

noelja — Wed, 25 Feb 2015 19:05:00 +0000

Jim Ruta, managing partner and chief sales officer, InforcePRO, explains why turning prospects into sales is a numbers game, and that insurance advisors need to find a way to be pleasantly persistent.

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Prioritize your to-do list

Alan — Thu, 19 Feb 2015 11:15:00 +0000

Jim Ruta, managing partner and chief sales officer, InforcePRO, explains how to prioritize tasks on your to-do list to increase productivity.

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Adaptability: Making innovation a habit

Alan — Wed, 11 Feb 2015 11:00:00 +0000

Jim Ruta, managing partner and chief sales officer, InforcePRO, explains why the most successful advisors are those who make it a habit of taking advantage of change, and thrive because of it.

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Do you take the life out of life insurance selling?

Alan — Wed, 04 Feb 2015 11:00:00 +0000

Would your sales presentations go over best with actuaries? Jim Ruta, managing partner and chief sales officer, InforcePRO, points out the pitfalls of overly dry, mathematical life insurance presentations. Ruta explains how to put emotional relevance into your presentations for best results.

The post Do you take the life out of life insurance selling? appeared first on Investment Executive.

How to manage a sales territory

Alan — Wed, 28 Jan 2015 11:00:00 +0000

In this week’s Ruta’s Rules, Jim Ruta, managing partner and chief sales officer, InforcePRO, explains how advisors can grow their insurance business by managing a sales territory.

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