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Keyword: Ruta’s Rules Winter 2015

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Use straight talk with clients for best results

Jim Ruta, speaker, consultant, author and managing partner, InforcePRO, explains that advisors should buck the current trend of soft-pedaling and, for best results, explain life insurance and its benefits clearly to prospects.

  • May 26, 2015 October 30, 2019
  • 06:00
Are you a 100 percenter?

Jim Ruta, managing partner and chief sales officer, InforcePRO, discusses instances where many insurance advisors fall just short of great, and why it all hinges on that last 1 per cent.

  • By: Jim Ruta
  • March 30, 2015 October 30, 2019
  • 14:20
Five steps for retaining the contact initiative

Jim Ruta, managing partner and chief sales officer, InforcePRO discusses the importance of retaining the contact initiative in client and prospect communication.

  • By: Jim Ruta
  • March 23, 2015 October 30, 2019
  • 15:05
Four steps to curing life insurance SOS

Jim Ruta, managing partner and chief sales officer, InforcePRO, explains how to remove the shame of selling life insurance.

  • By: Jim Ruta
  • March 17, 2015 October 30, 2019
  • 05:00
Why ‘plain vanilla’ life insurance does the job

Jim Ruta, managing partner and chief sales officer, InforcePRO, discusses why a straightforward or “plain vanilla” route to life insurance selling can provide the best foundation for serving your clients.

  • By: Jim Ruta
  • March 6, 2015 October 30, 2019
  • 12:00
Why business is a numbers game

Jim Ruta, managing partner and chief sales officer, InforcePRO, explains why turning prospects into sales is a numbers game, and that insurance advisors need to find a way to be pleasantly persistent.

  • By: Jim Ruta
  • February 25, 2015 October 30, 2019
  • 14:05
Prioritize your to-do list

Jim Ruta, managing partner and chief sales officer, InforcePRO, explains how to prioritize tasks on your to-do list to increase productivity.

  • By: Jim Ruta
  • February 19, 2015 October 30, 2019
  • 06:15
Adaptability: Making innovation a habit

Jim Ruta, managing partner and chief sales officer, InforcePRO, explains why the most successful advisors are those who make it a habit of taking advantage of change, and thrive because of it.

  • By: Jim Ruta
  • February 11, 2015 October 30, 2019
  • 06:00
Do you take the life out of life insurance selling?

Would your sales presentations go over best with actuaries? Jim Ruta, managing partner and chief sales officer, InforcePRO, points out the pitfalls of overly dry, mathematical life insurance presentations. Ruta explains how to put emotional relevance into your presentations for best results.

  • By: Jim Ruta
  • February 4, 2015 October 30, 2019
  • 06:00
How to manage a sales territory

In this week’s Ruta’s Rules, Jim Ruta, managing partner and chief sales officer, InforcePRO, explains how advisors can grow their insurance business by managing a sales territory.

  • By: Jim Ruta
  • January 28, 2015 October 30, 2019
  • 06:00