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Keyword: Ruta’s Rules Summer 2015

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Are they worth it? Qualify prospects for fit

Jim Ruta, president, AdvisorCraft Media and Consulting, explains why qualifying prospects for fit with your style of business yields better results for both you and your clients. He runs through a checklist to help determine suitability between you and your prospective clients.

  • By: Jim Ruta
  • September 25, 2015 October 30, 2019
  • 15:30
Why life insurance commissions are better than fee-for-service

Jim Ruta, president, AdvisorCraft Media and Consulting, explains why commissions for life insurance offer better value for both clients and advisors.

  • By: Jim Ruta
  • September 15, 2015 October 30, 2019
  • 11:20
Outsmart your stress-inducing smartphone

Jim Ruta, president, AdvisorCraft Media and Consulting, gives three tips on how to manage smartphone distractions and still deliver top notch service.

  • By: Jim Ruta
  • September 8, 2015 October 30, 2019
  • 14:50
Growth doesn’t happen on a mountaintop

Jim Ruta, president, AdvisorCraft Media and Consulting, explains why coming through a slump will allow you to grow the most personally and professionally. He gives tips on how to use your troubles to reset triumphs — from preparing to prospecting.

  • By: Jim Ruta
  • September 1, 2015 October 30, 2019
  • 09:50
Five ways to qualify prospects

Jim Ruta, president, AdvisorCraft Media and Consulting, explains five pragmatic “sincerity screens” that will enable you to identify prospects with a real interest in your services.

  • By: Jim Ruta
  • August 25, 2015 October 30, 2019
  • 08:55
Do you need to be top of mind with clients?

Top of mind awareness, or creating a brand that comes first in customers' minds, is a widely-held marketing strategy for success — but will it boost your business? Jim Ruta, president, AdvisorCraft Media and Consulting, explains where this strategy gets results for financial advisors, and where it will not benefit your practice.

  • By: Jim Ruta
  • August 12, 2015 October 30, 2019
  • 06:50
Six sales scripts you must have

Jim Ruta, speaker, consultant, author and managing partner, InforcePRO, explains why written scripts for prospecting, first meetings, fact-finding, closing and delivering policies will boost your results. He outlines tools that should accompany each script to build maximum effectiveness into your practice.

  • By: Jim Ruta
  • July 8, 2015 October 30, 2019
  • 06:50