Jim Ruta, president, AdvisorCraft Media and Consulting, explains why qualifying prospects for fit with your style of business yields better results for both you and your clients. He runs through a checklist to help determine suitability between you and your prospective clients.
Jim Ruta, president, AdvisorCraft Media and Consulting, explains why commissions for life insurance offer better value for both clients and advisors.
Jim Ruta, president, AdvisorCraft Media and Consulting, gives three tips on how to manage smartphone distractions and still deliver top notch service.
Jim Ruta, president, AdvisorCraft Media and Consulting, explains why coming through a slump will allow you to grow the most personally and professionally. He gives tips on how to use your troubles to reset triumphs — from preparing to prospecting.
Jim Ruta, president, AdvisorCraft Media and Consulting, explains five pragmatic “sincerity screens” that will enable you to identify prospects with a real interest in your services.
Top of mind awareness, or creating a brand that comes first in customers' minds, is a widely-held marketing strategy for success — but will it boost your business? Jim Ruta, president, AdvisorCraft Media and Consulting, explains where this strategy gets results for financial advisors, and where it will not benefit your practice.
Jim Ruta, speaker, consultant, author and managing partner, InforcePRO, explains why written scripts for prospecting, first meetings, fact-finding, closing and delivering policies will boost your results. He outlines tools that should accompany each script to build maximum effectiveness into your practice.