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Keyword: Ruta’s Rules Spring 2015

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A quick-start guide to get out of a rut

  • By: Jim Ruta
  • June 16, 2015 October 30, 2019
  • 17:15
Eight hot buttons for prospects

Jim Ruta, speaker, consultant, author and managing partner, InforcePRO, gives tips on uncovering priority insurance needs in your meetings with prospects

  • By: Jim Ruta
  • May 20, 2015 October 30, 2019
  • 15:30
An ideal family lifestyle protection portfolio

Jim Ruta, speaker, consultant, author and managing partner, InforcePRO, explains an easy way to start the life insurance discussion is to present an “ideal family protection portfolio.”

  • By: Jim Ruta
  • May 12, 2015 October 30, 2019
  • 13:00
How to calculate a fair professional fee

Jim Ruta, speaker, consultant, author and managing partner, InforcePRO, tackles fee disclosure. He outlines a generally accepted formula for consultant fee setting that will help you explain the fees you charge to clients.

  • By: Jim Ruta
  • May 4, 2015 October 30, 2019
  • 12:20
What’s your signature service?

Jim Ruta, speaker, consultant, author and managing partner, InforcePRO, explains how advisors can develop a signature service — a special expertise that makes you unique in your marketplace.

  • By: Jim Ruta
  • April 21, 2015 October 30, 2019
  • 11:15
Seven questions prospects want answered

Jim Ruta, speaker, consultant, author and managing partner, InforcePRO, reviews the seven questions prospects will never ask you. By answering these questions, advisors can be client-centred, compelling and successful.

  • By: Jim Ruta
  • April 13, 2015 October 30, 2019
  • 12:45
How objections can boost your success

Jim Ruta, speaker, consultant, author and managing partner, InforcePRO, goes through the four top objections prospects give for buying life insurance, and explains how counter them to achieve the best results.

  • By: Jim Ruta
  • April 6, 2015 October 30, 2019
  • 12:40