Before you can jump into the act of branding, you need to have a clear idea of what you are trying to promote
Your clients will judge you by the work space you keep
Once you’ve ensured the moniker fits, use it everywhere
Avoid acronyms and find a name that will resonate 15 years from now
Becoming a published author can boost your credibility and broaden your horizons, but it takes a big commitment
Planning, execution, lots of perseverance and significant support helped Sandra Pierce establish the brand she had dreamed of
Deal includes South Florida philanthropic program