Once you’ve landed the clients, it’s crucial to develop a plan that matches service levels to client segments
Discussing a client’s long-term objectives helps shift the focus and fosters stronger relationships
A client advisory board is an excellent tool for getting client feedback to help you make decisions about how you conduct your business. Topics can include:> segmenting clients; > attracting a certain type of client, such as high net-worth individuals, business owners or women;> transition issues, such as buying another advisor’s book of business or […]
Given recent markets, it can be challenging to obtain candid assessments
Your client advisory board can provide feedback and input on important decisions from clients’ perspective
Use the walls of your office to tell stories about clients fulfilling their dreams — not to sell products
Learning children’s names, hobbies can deepen relationships
But initiatives need to be harmonized to be effective
Most advisors know it is a key to success, but don’t know how to make the transition
A well-executed communication plan means clients aren’t ruffled by short-term market volatility