Have confidence in the value of your services
The class of potential clients known as "suspects" can be converted to "prospects" - and then to clients - with an organized approach that includes placing them on a list, initiating contact and meeting with them to discuss your services
Make an impression and follow up
A marketing bio helps prospects get to know you and your team
Five tips for a biography that will impress prospective clients
Get to know your clients’ heirs
It’s about the prospect, not the products
Use a client-opportunity template to summarize each client’s background, identify opportunities and set out specific actions to ensure that the client’s needs are met
There are several steps you can take to enhance your profile on the Internet and ensure that prospective clients find you online