Avoid dense economic data and include a call to action
Build visibility and credibility among clients and prospects
Details such as greetings, introductions and evaluations help ensure your client seminars have lasting impact
Becoming familiar with the clients and prospects attending your seminars can help you form better connections
To ensure such events go smoothly, plan carefully in advance
Put yourself in a position to ask clients the right questions, and be able to assess their expectations
Listening attentively and paying complete attention to prospects can help you in gaining their trust
Ottawa has passed sweeping legislation that may catch even routine marketing or other messages to contacts, clients and others. How to ensure you don’t run afoul of the new rules
Rather than spraying clients with mass emails and praying they respond, try creating unique personal connections with a pen and quality stationery; the beauty of ink on paper is that its effects will never be diminished by overabundance
The key is to connect with your audience, not recite