In part two of this series, Fortunato Restagno, brand coach at The Personal Coach, explains how an advisor in Moose Jaw, Sask. created a compelling story to engage his clients based on his childhood experience of supporting his family. Restagno spoke at the TMX broadcast center in Toronto.
In part 1 of a three-part series, Fortunato Restagno, brand coach with The Personal Coach, explains how to create an inspiring brand to engage clients and overcome common marketing obstacles. He details how one advisor incorporated his love of sailing into an inspiring brand. Restagno spoke at the TMX Broadcast Centre in Toronto.
Choose a short name that reflects the services you offer
Start with a brainstorming session and look for a theme
Watch for the “little things” that tell clients about your service
Common brand identity will help enhance products and services, CEO says
Find your unique selling proposition
Create an image that clients will remember
Advisors praise the power of a branding message delivered through ads and community events
