We’ve all experienced – and admired – people who walk into a room and make it light up. I’ve observed this quality in industry leaders, politicians, athletes and celebrities, as well as in teenagers, quiet academics and stay-at-home moms. The phenomenon has made me wonder what special skills these people have that they can turn […]
As part of your brand, the name you choose must reflect your business
Regulatory changes make it imperative to communicate your value
Advisors need a brand that gives clients and prospects an understanding of their services
Share your message across all digital platforms
Explain your expertise to clients
Focus on the “store,” not the products
Step 1: Identify your strengths as an advisor
Mark Weinberger becomes EY Global Chairman and CEO
In part three of this series, Fortunato Restagno, brand coach at The Personal Coach, explains how one advisor grew his revenue from $400,000 to $750,000 in three years by integrating a compelling story into his brand, by using a revitalized logo, marketing materials and a website that generates referrals. Restagno spoke at the TMX broadcast Centre in Toronto.