Kingston, Ont.-based Empire Life Insurance Co. is changing its Solution Series term life insurance products, including a new pricing band and a “no fluids” approach to underwriting policies. The “no fluids” clause in policies up to $249,999 and age 45 will be extended to all life insurance products offered by Empire. (Previously, a saliva or urine HIV test was required to issue a term policy of certain face amounts; the test was conducted by either the client’s advisor or a paramedical nurse.) “This change reflects the emerging standard in the term marketplace and extends it to other life products,” says Owen Rhoden, manager of individual life and health insurance marketing for Empire. “We want to do what makes sense for our distribution partners and their clients.” Empire has also added a new pricing band from $250,000 to $499,999 to provide consumers with more options, the company says. A first-year commission increase of 5% will be added to Solution 10 and Solution 20 products until Sept. 29.
Empire Life tweaks Solution Series
- By: Lara Hertel
- July 11, 2006 October 30, 2019
- 08:55