Randy Treiber, a certified financial planner and branch manager with Sterling Mutuals Inc. in Lethbridge, Alta., says his office’s art gallery has helped define the branch in the community.

“The involvement with the artists has given us a profile,” he says. “It’s a great place for artists to display their work, and we get a phenomenal display for our office — even if the art is not everybody’s cup of tea sometimes.”

The branch’s participation in the local art scene is so well developed that artists often approach Treiber and his team asking for the chance to display their work.

The benefits to the business are intangible, and in strict dollar terms, the gallery is a cost. Says Treiber: “We consider it advertising.”

But from a business-building perspective, the art exhibits give Treiber and his team a reason to invite clients to the office/gallery, where they may be likely to discuss their portfolios. “It’s an unobtrusive way,” Treiber says, “to get clients to come in.”

An advisor’s office doesn’t have to “look like a million bucks,” he says, but it should show a commitment to the community: “Your space should have some character and indicate that you’re here to stay.”

— GAVIN ADAMSON