Henry was frustrated because his financial advisory business had reached a plateau.

He then developed a vision statement, which articulated in detail what he wanted his business to look like in 10 years. Throughout this process, he learned that:

> while most business people have ideas about what their ideal business would look like, it is harder to define the steps necessary to get there;

> a vision statement should include such details as a description of the team, a client profile and how those clients will be served;

> the key to turning a vision into reality lies in breaking the process into parts and then implementing strategies, piece by piece.