Avoiding isolation is an important element of a successful practice, says Teresa Black Hughes, a partner in Vancouver-based Solguard Financial Ltd. and the new chairwoman of Advocis.

“Develop your business with the help of your centres of influence,” she recommends. “Treat them like a special group of clients by including them in your contact list for regular phone calls and mailers. Take them for lunch once or twice a year and tell them how much you appreciate the work they do for your clients. Ask them for advice — and help them see that you can be part of their inner circle of professionals.”

Black Hughes also emphasizes the importance of staying connected with the industry. “Be wary of becoming inward-looking regarding your business. There’s danger in working in isolation,” she says. “It’s easy to become busy and not lift your head to interact with colleagues.

“Attend activities put on by your local organization — workshops, conferences, lunch meetings,” she adds. “It’s a great opportunity to meet like-minded professionals, get new ideas and have your enthusiasm reignited.” — BRIAN LEWIS