Business model key to Jones’s success — Includes 2001 BRC chart

 

BMO NESBITT BURNS

CANACCORD CAPITAL

CIBC WOOD GUNDY

EDWARD JONES

MERRILL LYNCH

NAT’L BANK FINANCIAL

RAYMOND JAMES

RBC DS

SCOTIA MCLEOD

TD EVERGREEN

AVERAGE

 

FRONT OFFICE

7.8

7.8

7.9

8.8

7

7.7

7.3

6.9

6.7

6.8

7.5

BACK OFFICE

8.3

8.5

6.1

8.7

7.1

7.6

7.5

7.3

7.3

7.5

7.6

ACCOUNT STATEMENTS

6.7

7.8

7

8.5

7

6.9

7.2

7.3

6.8

6.4

7.2

SALES SUPPORT

7.3

9.1

8.1

9.3

8.6

7.7

8.7

7.6

8.3

7

8.2

MARKETING SUPPORT

6.6

7.7

6.5

8.7

8.2

7

7.1

7.6

6.2

5.9

7.2

PAMPHLETS

7.7

7.6

6.6

8.9

8.2

6.9

6.9

7.4

7

6.4

7.4

ADVERTISING

6.6

7.4

4.3

7.3

8.3

6.8

7.5

6.5

4.8

5.1

6.5

FIRM STABILITY

9.6

9.4

9.3

9.8

9.7

9.1

9.1

9.5

8.9

8.8

9.3

STRATEGIC FOCUS

8.2

8.9

7.3

9.6

9.1

8.2

8.2

8.4

6.4

7.5

8.2

PUBLIC IMAGE

8.5

7.3

7.9

8.8

9.2

8.2

7.5

8.5

7.7

7

8.1

ETHICS

9.1

8.9

8.7

9.8

9.3

8.7

9.1

8.9

8.8

9

9

LEGAL AND COMPLIANCE

8.4

9.5

8.9

9.5

9.4

8

8.6

8.9

8.7

8.8

8.9

QUOTE SYSTEM

8.1

7.8

7.8

9

8.6

7.7

7.3

7.3

7.2

8.1

7.9

FIXED INCOME PRICING

7.9

8.4

7.7

9.2

8.5

8.1

8.2

8

7.8

7.6

8.1

FIXED INCOME PRODUCTS

8.1

8.4

8.2

9.2

8.5

8.1

8.7

8.2

8.1

7.7

8.3

CORPORATE FINANCE

6.8

8.3

7.1

n/a

8.8

7.9

7.1

8

6.8

6.5

7.5

ONGOING TRAINING

8.5

8.3

7.7

9.2

8.7

7.7

6.5

7

7.7

6

7.7

BRANCH MANAGER

8.4

7.9

7.9

n/a

8.8

7.6

8.7

7.2

8

7.5

8

FIRM’S PAYOUT

7

8.8

7

8.1

8.3

7.5

8.7

6.8

7.2

9.3

7.9

FREEDOM

9.3

9.7

9.5

8.9

9.2

9.8

9.8

9

9.1

9.7

9.4

MOVING FIRMS

5.5

4.5

6.4

6.6

3.9

6.1

7.4

2.5

4.7

4.5

5.2

CANADIAN RESEARCH

8

7.5

6.1

8.4

8

7.6

7.6

7

6.9

5.5

7.3

AMERICAN RESEARCH

7.3

8

7.2

9.1

8.7

7.7

8.2

8

7.1

7

7.8

OVERALL RATING

8.3

8.6

7.8

9

8.5

8.1

8.3

7.7

7.5

8

8.2