Since the completion of its acquisition on September 7, Nasdaq has integrated the Brut sales force and service offerings and has begun the technology integration of the Brut system. The newly integrated sales force combines both Nasdaq and Brut customer accounts.

Nasdaq said the first phase of the technology integration is underway to develop a “virtual book” of liquidity that will provide enhanced execution quality for both Nasdaq and Brut system users. This phase of the integration is anticipated to be completed in the first quarter of 2005.

“Nasdaq is pleased with our smooth customer integration and connectivity progress thus far. We have begun to take preliminary steps to develop a virtual book that will result in better executions for Nasdaq customers. Our customers are already beginning to see the benefits of this acquisition with deeper liquidity and competitive pricing,” said Chris Concannon, executive vp of Nasdaq, in a release.

“We will be focused on completing the integration to bring customers enhanced connectivity at the lowest prices in the industry,” he added.

Pending SEC approval, the price changes will be effective on November 1.