The Nasdaq Stock Market Inc. today announced that it has fully integrated its newly acquired newswire and multimedia service.

As part of the integration, PrimeZone Media Network has been rebranded and is now PrimeNewswire. Nasdaq completed its acquisition of PrimeNewswire, a Los Angeles-based firm specializing in press release newswire and multimedia services, in September.

“The integration of PrimeNewswire will allow for utilization of Nasdaq’s advanced technology – enabling greater innovation and service for our listed companies,” said Bruce Aust, executive vice president of Nasdaq. “PrimeNewswire’s services are integral to the suite of services we offer around a Nasdaq listing. Our aim is to help Nasdaq companies in all aspects of being a publicly traded company.”

“We can now leverage Nasdaq’s advanced technology to fuel innovation and develop even more sophisticated services for our customers,” added Tom Madden, vice president, sales and new business development for PrimeNewswire. “With the integration, we are better positioned to empower Nasdaq companies with the most secure, state-of-the-art solutions for reaching investors and media while supporting disclosure compliance.”

The acquisition of PrimeNewswire followed Nasdaq’s first quarter acquisition of Shareholder.com, an investor relations service provider; the January 2005 acquisition of the Nasdaq Insurance Agency, a full-service corporate insurance broker specializing in Directors and Officers liability insurance; the creation of Independent Research Network, a joint venture with Reuters to provide public companies with access to research coverage; and the September 2005 purchase of Carpenter Moore, management liability insurance specialists.