Investment Technology Group, Inc. today announced the launch of MATCH Now, an alternative market that offers continuous, price-improved matching for dealers and clients trading Canadian equities.

MATCH Now is a product offering of TriAct Canada Marketplace LP, a subsidiary of ITG Canada Corp. Orders for TSX-listed securities can be matched passively or swept through MATCH Now to the TSX or any another public marketplace. Executions occur inside the Canadian bid-offer spread. MATCH Now is a broker-neutral facility; TriAct does not participate as agent or principal in any trade.

“MATCH Now offers Canadian dealers and their clients a new method for matching equity orders with complete confidentiality while helping to ensure best execution,” said Wendy Rudd, CEO of TriAct, in a news release. “As the Canadian marketplace continues to evolve, customers are seeking alternative liquidity destinations to efficiently meet their trading needs.”

“MATCH Now is a natural extension of ITG’s global product suite, offering our clients continuous access to a new Canadian liquidity pool,” said Nick Thadaney, CEO of ITG Canada Corp.

TSX Datalinx, a division of TSX Inc., will distribute MATCH Now market data. MATCH Now will connect to LinxPointOne, TSX Datalinx’s data distribution product which provides global distribution of real-time market data via one point of contact.