Consumer confidence fell in October to its lowest level in more than a quarter-century, according to the Conference Board of Canada.
The survey of 2,000 Canadians was conducted from October 2 to October 8, during the global financial turmoil.
“The global credit crunch and major stock market declines clearly had an effect on consumer confidence in October,” says Pedro Antunes, director, National and Provincial Forecast. “In addition, consumers felt that they would be worse off in six months, indicating concerns that the financial crisis would not be resolved quickly.”
Although consumer confidence declined significantly when Canadians were surveyed in early October, there have been indications over the past couple of days that global credit markets are beginning to loosen. However, it could take months before lending conditions return to normal.
After three consecutive months of increases, the Conference Board’s Index of Consumer Confidence fell 11.9 points to 73.9. That is the lowest level since the third quarter of 1982, when the Canadian economy was mired in a recession.
All components of the index declined in October.
Respondents said it was not a good time to make a major purchase and their view about their current and future financial situations also deteriorated. Consumers were less optimistic about future employment prospects for the fifth time in six months, and the October decline was the largest this year.
Confidence fell drastically in Ontario — from 84.5 in September to 67.9 in October — the largest monthly decrease for the province on record. In Quebec, the index fell by 10.2 points, its seventh decline in eight months. Confidence in British Columbia tumbled by 12.5 percentage points. On the Prairies and in Atlantic Canada, confidence fell by 6.1 and 4.9 percentage points, respectively.
Financial turmoil slams consumer confidence
Conference Board index plummets to lowest level since 1982
- By: IE Staff
- October 17, 2008 October 17, 2008
- 08:30