Transamerica Life Canada has launched LifeScripter, an interactive life insurance tool designed specifically for the family market.

By answering just a few simple questions in a unique way, a client’s evolving needs for life insurance protection are revealed and a customized, layered approach is recommended.

The tool was developed by Transamerica to address the challenges of the family market, including limited funds and confusion surrounding the purchasing of insurance.

By using the tool with a client, an advisor can more easily understand their client’s whole story and recommend the right insurance solutions that meet their needs.

The solution allows advisors to give their clients the flexibility of building a lifetime of protection with the right products at a price they can afford, Transamerica says.

“With a focus on the family market and the goal of providing affordable, customized insurance solutions, Transamerica has created LifeScripter to help advisors better understand the unique needs of this market and simplify the process of selling insurance,” says Ray McKenzie, senior vice president of marketing and distribution management, Transamerica Life Canada.

LifeScripter is an integral part of the launch of WealthAdvantage 5 and EstateAdvantage 5, Transamerica’s newest universal life products. With features such as a new 30 term rider and an enhanced living benefits feature, these products better meet the needs of the family and small business markets, Transamerica says.