Jean-Guy Desjardins is creating a new holding company, Prolifor Inc., to become the parent company of asset management firm Fiera Capital Management Inc.

Desjardins, who presided over TAL Global Asset Management Inc., will control 80% of Prolifor. The remaining 20% will be held by a company controlled by former BCE CEO Jean Monty.

Prolifor will hold a 70% interest in Fiera Capital. The asset management company was launched in September 2003 to acquired part of the assets of Elantis Asset Management. The remaining 30% of Fiera Capital is held by Desjardins Financial Corp. Inc.

“Our goal is to make Fiera Capital a leader on the Canadian market recognized for its performance, innovative approach, integrity and professionalism,” said Jean-Guy Desjardins. Fiera Capital currently manages more than $5 billion in assets.

In addition, Prolifor will hold an 85% participation in Contramax. Acquired in 2002 by Fiera International Inc., Contramax is an e- commerce company that develops and markets management solutions for the construction industry.