National Bank Financial Group Tuesday announced the creation of Private Wealth 1859, a new line of personalized products and services dedicated exclusively to the specific needs of affluent clients with investable assets of at least $1 million.

The name of the new business unit is inspired by the entrepreneurial spirit that has characterized National Bank Financial Group since its beginnings in 1859, the bank says.

“By coming together as part of the Private Wealth 1859 team, experts from all our subsidiaries are now working in greater harmony,” says Eric Bujold, senior vice president and managing director – wealth management.

“Supported by Private Wealth 1859’s team of experts, the 3,000 advisors working throughout National Bank Financial Group’s network can act as points of contact, directing their clients towards this new service. It is up to them to determine their clients’ exact needs and carry out the follow-up required by the greater complexity of those needs,” Bujold adds.


Through the program, National Bank high net-worth clients and their families will now have access to a range of solutions, including investments, private banking services, insurance, tax and estate planning, trust services, concierge service and a financial report.

Based on the preferences expressed by affluent clients, this segment prefers a conservative approach that aims to preserve principal and ensure its long-term growth, National Bank says.

“We believe our clients deserve a trusted partner who has a detailed, comprehensive picture of their financial situation and the resources necessary to implement optimal asset management strategies,” Bujold asserts.

IE