Toronto-based Manulife Financial Corp. announced on Friday that it has selected life insurance risk assessment testing company ExamOne, Canada Inc. as a provider of physical checkups for policyholders under the Manulife Vitality life insurance program.
The Vitality program, which launched in Canada in September, enables policyholders to earn points for engaging in various healthy behaviours, such as physical activity and getting certain annual health tests. Depending on the amount of points policyholders earn each year, they can qualify for a discount on premiums and other rewards.
One of the activities that can translate into points is an annual health screening, called a “Vitality Check,” which includes the collection and reporting of members’ blood pressure, glucose, cholesterol and body mass index.
Under the new partnership, policyholders can opt to have this screening done for free with a paramedical professional from ExamOne, at a location of the member’s choice, including their home or workplace. Policyholders can also have the annual checkup done with their own doctor.
“Vitality Check provides an additional level of insight into one’s overall health,” says Blake Hill, head of the Manulife Vitality program, in a statement. “Not all provincial health care systems cover the requirements and cost of a health review equivalent to Vitality Check so we have joined with ExamOne to provide it free of charge to Manulife Vitality members.”
Policyholders receive points for simply completing the Vitality Check each year; they can then qualify for additional points if their test results are within certain healthy ranges.
The results of the health tests are only provided to the client and to The Vitality Group Inc., the Chicago-based wellness program provider that administers the Vitality program, in order to award points.
ExamOne, owned by Madison, N.J.-based Quest Diagnostics Inc., provides a variety of services to the life insurance industry, such as laboratory testing, paramedical exams, health history collections and medical records retrieval.
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