For the fourth consecutive year, Manulife Mutual Funds has been named among the best in Canada for customer service among its competitors, according to an ongoing study by Environics Research Group.

“Customer service is a critical element of our business because it’s an integral part of product delivery,” says Guy Vaillant, vice president operations. “We will continue to invest in the competency and skills of our people who are the backbone of our service delivery.”

The 2004 – 2005 Call Audit study measured customer service representatives of 15 mutual fund companies on various attributes including: professionalism, wait time, plus overall value-added service to clients. It also measured the departments on aspects of client service efficiency.

The annual study was conducted between April 2004 and March 2005 and the results of approximately 4,500 telephone calls to client service departments by advisors and brokers were combined to develop an overall ranking. Manulife Mutual Funds ranked highest in the study with an overall score of 86.4 out of a possible 100 points.

“Going above and beyond our service requirements is how our team has achieved continued success,” says Robert Pala, Manager of Client Services. “We are committed to meet every client expectation, and then we exceed those expectations to ensure each client receives the best experience possible.”