Mackenzie Financial Corp. Monday introduced Live It (talkliveit.com), a new framework for investment conversations based on the six concerns that matter most to investors.

The message of Live It reflects Canadians aspirations to live a fulfilling life today, and through a strong investment plan, into the future.

“Through Live It, we want to help advisors shape conversations with their clients so that their key investment concerns – and their top aspirations – are addressed, said Jeff Carney, president and CEO of Mackenzie Investments.

The Live It framework was built after extensive conversations and research with investors and advisors to find out what issues were on their minds.

Live It puts a spotlight on those areas through an acronym that takes the first letter from each major financial challenge facing investors today, and in the future: Longevity, Income, Volatility, Estate, Inflation and Taxes.

Mackenzie says the program is an engaging way for advisors to lead constructive conversations with clients about retirement and investing and to focus the discussion on the right solutions to help clients retire in a strong financial position.

A poll conducted by Leger on behalf of Mackenzie Investments revealed key topics for investors. Their answers told the Live It story:

  • 72 per cent are concerned about not having set aside enough money to last through their retirement;
  • 67 per cent feel GIC rates are too low to generate the income they’ll need;
  • 52 per cent feel volatility has made their investment goals less attainable;
  • 47 per cent have Estate as a part of their financial plan;
  • 72 per cent are worried about the long-term impact of inflation; and
  • 90 per cent underestimate the amount of tax they pay.

“Using the Live It framework, advisors can engage clients in conversations that go to the core of their financial concerns and aspirations,” said Su McVey, senior vice president, marketing. “That engagement will reveal the unique insights needed to build truly customized plans with the most appropriate solutions that work now and into the future.”

Mackenzie is supporting Live It conversations with a materials at talkliveit.com that includes videos and white papers, guidance from the Mackenzie tax and estate planning team, product ideas, video insights from Mackenzie’s portfolio managers and technical white papers on innovative investment strategies. The Mackenzie Live It program will provide content and tools for investors as well as advisor specific resources.

An online survey of 959 Canadians was conducted for Mackenzie between March 17 and March 20. A probability sample of the same size would yield a margin of error of plus or minus 2.5 per cent, 19 times out of 20.