In an effort to create a more unified global brand, Atlanta-based Invesco Ltd. is retiring existing sub-brands: Perpetual, PowerShares and Trimark, the company confirmed in a statement to Investment Executive.
Invesco Ltd. is the parent company of Toronto-based Invesco Canada Ltd.
Invesco plans to file name changes for the Trimark mutual funds and PowerShares ETFs with a prospectus renewal in July. The firm aims to complete the re-branding by the end of the year.
“Invesco is a well-recognized brand in many of the markets in which we operate,” says Marty Flanagan, president and CEO of Invesco, in a statement.
“In this dynamic environment where clients have many choices in the marketplace, a strong brand is a critical component of our efforts to differentiate Invesco,” he adds.
“Moving to a unified brand globally strengthens our ability to market our comprehensive range of capabilities more effectively and contributes to a more consistent client experience across multiple markets.”