First Asset Capital Corp. has consolidated the branding of its three product lines — exchange traded funds, mutual funds and closed-end funds — under the existing First Asset umbrella, which previously only to its closed-end fund division, the Toronto-based wealth management company said Tuesday.

First Asset’s mutual fund division, Criterion Mutual Funds, will now be called First Asset Mutual Funds and its ETF division, XTF Capital, will now be called First Asset Exchange Traded Funds.

The name changes reflect a growth story that has seen First Asset and its divisions grow over 400% in three years — from $600 million in assets in 2009 to $2.6 billion in 2012.

“Consolidating the three investment product lines under the First Asset brand makes it simpler for investment advisors and their clients and more accurately expresses the depth of investment offerings of the company,” said Barry Gordon, president and CEO of First Asset, in a release. “The resources of the entire organization are brought to bear with each investment product in order to achieve a common goal — better risk-adjusted returns for investors.”

A new website (www.firstasset.com) has been launched to provide better access to timely information in one central location.

New fund names

In connection with the names changes, certain funds have been renamed effective June 4. The name changes do not affect the tickers for those funds that are listed. In either case, unitholders are not required to take any action in relation to the name changes.

First Asset ETFs

Old Fund Name

New Fund Name

Tickers

-Can-60 Covered Call ETF

First Asset Can-60 Covered Call ETF

LXF; LXF.A

-Can-Financials Covered Call ETF

First Asset Can-Financials Covered Call ETF

FXF; FXF.A

-Can-Energy Covered Call ETF

First Asset Can-Energy Covered
Call ETF

OXF; OXF.A

-Can-Materials Covered Call ETF

First Asset Can-Materials Covered Call ETF

MXF; MXF.A

-Canadian Convertible Liquid Universe ETF

First Asset Canadian Convertible Bond ETF

CXF; CXF.A

-Tech Giants Covered Call ETF

First Asset Tech Giants Covered
Call ETF

TXF; TXF.A

-XTF Morningstar Canada Dividend Target 30 Index ETF

First Asset Morningstar Canada Dividend Target 30 Index ETF

DXM; DXM.A

-XTF Morningstar US Dividend Target 50 Index ETF

First Asset Morningstar US
Dividend Target 50 Index ETF

UXM; UXM.A

-XTF Morningstar National Bank Quebec Index ETF

First Asset Morningstar National Bank Quebec Index ETF

QXM; QXM.A

-XTF Morningstar Canada Momentum Index ETF

First Asset Morningstar Canada Momentum Index ETF

WXM; WXM.A

-XTF Morningstar Canada Value Index ETF

First Asset Morningstar Canada Value Index ETF

FXM; FXM.A

-XTF Morningstar Canada Liquid Bond Index ETF

First Asset Morningstar Canada Liquid Bond Index ETF

Available soon

-XTF Morningstar Emerging Markets Composite Bond Index ETF First Asset Morningstar Emerging Markets Composite Bond Index ETF

Available soon

First Asset Mutual Funds

Old Fund Name

New Fund Name

-Criterion Global Dividend Fund

First Asset Global Dividend Fund

-Canadian Convertible Bond Fund

First Asset Canadian Convertible Bond Fund

-Criterion REIT Income Fund

First Asset REIT Income Fund

-Criterion Utility Plus Fund

First Asset Utility Plus Fund

-Criterion Diversified Commodities Currency Hedged Fund

First Asset Diversified Commodities Currency Hedged Fund

-TDK Resource Fund Inc.

First Asset Resource Fund Inc.

-Canadian Convertible Debenture Fund

First Asset Canadian Convertible Debenture Fund

-Canadian Energy Convertible Debenture Fund

First Asset Canadian Energy Convertible Debenture Fund


The following First Asset funds are not affected by the above name changes.

Existing Fund Names

Tickers

-First Asset Diversified Convertible Debenture Fund

DCD.UN

-Canadian Advantaged Convertibles Fund

ADC.UN

-North American Advantaged Convertibles Fund

NCD.UN

-First Asset Pipes & Power Income Fund

EWP.UN

-Preferred Share Investment Trust

PSF.UN

-CanBanc Income Corp.

CIC

-Can-60 Income Corp.

CSY

-Can-Financials Income Corp.

FIC

-First Asset REIT Income Fund

RIT.UN

-Canadian REIT Income Fund

RIU.UN

-First Asset Yield Opportunity Trust

FAY.UN

-First Asset Energy & Resource Fund

TRF.UN

-Utility Split Trust

UST.UN and UST.PR.B

-First Asset CanBanc Split Corp.

CBU and CBU.PR.A

-First Asset Canadian Dividend Opportunity Fund

n/a

-First Asset Canadian Dividend Opportunity Fund II

DVF.UN