Global investment manager BlackRock, Inc. (NYSE: BLK) Wednesday launched a multi-faceted global initiative that offers investors practical information for building more dynamic, more diverse portfolios that these times require.

“Investing for a New World” is designed to help investors large and small confront the challenges of low yields and volatile markets in today’s complex investment environment.

The multi-media initiative – the first of its kind by BlackRock – includes a range of ongoing communications for retail and institutional investors, partners and financial advisors, as well as investor education and advertising in a variety of digital, print and social media around the world.

“With today’s longer lifespans and uncertain returns, people are concerned about outliving their money in retirement and funding their children’s education. Wherever I go, the question I hear most often is: ‘So what do I do with my money?’ and we’re stepping forward to provide answers,” says Laurence Fink, BlackRock’s chairman and CEO.

BlackRock launched the new campaign with a four-page insert in major media outlets online and in leading global newspapers. It has also established a dedicated website for investors at www.blackrock.com/newworld with tools, guidance and thought leadership, including from the BlackRock Investment Institute.

The initiative outlines five practical actions to help investors take advantage of a broader array of assets, strategies and investment styles. They include:

1. Rethinking the cost of holding cash and how even low rates of inflation erode its purchasing power over time;

2. Seeking income in different place with the potential to provide for current financial needs as well as build wealth over the long term;

3. Considering the potential of alternative investment vehicles to provide above average returns and manage risk as they are less likely to move in tandem with stocks and bonds;

4. Actively employing index-based products, such as ETFs, to access a wider range of markets efficiently and effectively; and

5. Taking advantage of increasing longevity by re-evaluating risk tolerances and asset allocations in light of longer investment horizons.

“This new world of investing brings with it new opportunities as well – and to capture those opportunities, portfolios must be more flexible and diverse than ever. We want investors to know that putting money to work in long-term investments is one way that they can help meet their objectives,” Fink says. “Reigniting long-term investment is also a way we’ll seek to spur the growth needed to address the great public policy challenges we face, whether that is funding retirements, supporting education or rebuilding our infrastructure.”