The OmbudService for Life & Health Insurance (OLHI) has expanded its reach in Western Canada with the appointment of Kim Alison Fraser as regional head of communications and marketing. 

Fraser assumes the newly created role immediately, reporting to OLHI chief executive officer and ombudsman Glenn O’Farrell, a Tuesday release said.  

In addition to heading the marketing and communications practices for OLHI, Fraser will lead an Edmonton-based office focused on expanding its reach to life and health insurance consumers in Western Canada. 

Fraser previously held leadership roles with Microsoft, Rogers Media and Transcontinental Media, the release said.