MasterCard Worldwide has appointed Betty K. DeVita, president, MasterCard Canada, the credit card giant said Monday. DeVita will assume the role effective September 15.

DeVita has been chair and CEO of Citibank Canada for the past three years accountable for the US$1.8 billion franchise and its 5000 employees across all lines of business.

At MasterCard Canada, she will oversee regional strategy, business development, acceptance expansion, operations, regulatory, marketing and product introductions with a mandate for delivering continued growth and innovation in the market.

DeVita is a 28-year veteran of Citibank operations in North America, Latin America and Asia. She holds a B.S. from St. John’s University, New York and the CEO Program Certificate from Wharton-KMA in Seoul, Korea. She has served as a member of the Executive Council of the Canadian Bankers Association and in 2009 was named one of Canada’s Most Powerful Women by the Women’s Executive Network. She recently earned the Institute of Corporate Directors certification at the Rotman School of Management, University of Toronto.

“Betty brings an impressive, deep track record of managing banking and payment cards businesses to strong growth in different contexts and cultures,” said Walt Macnee, president, international markets, MasterCard Worldwide. “Her experience and leadership skills are ideal for MasterCard Canada as the business continues to evolve into multiple payment product offerings in a highly competitive and changing market.”

“I am looking forward to joining MasterCard and tackling the exciting business opportunities in the Canadian payments market,” said DeVita. “My focus will be on strong execution of a compelling business strategy while continuing to build the brand. Together these will generate continued growth for MasterCard in Canada.”

Over the past year MasterCard has added new card issuers Royal Bank of Canada and CIBC.

DeVita succeeds Kevin Stanton who was earlier named president, MasterCard Advisors, the company’s international professional services arm.

IE