Kingsway Financial Services Inc. today announced the appointments of Serge Lavoie to president and CEO of Jevco Insurance Company, and Colin Simpson to the position of president and CEO of York Fire & Casualty Insurance Company.

Lavoie joined Jevco 10 years ago and has over 22 years experience in the insurance industry. He has held various senior management roles at Jevco since joining as claims manager and was most recently Vice president and general manager. Lavoie was active in the Quebec chapter of the Canadian Claims Manager Association (CICMA), and previously held the positions of president and secretary. He is a graduate of the Quebec University of Montreal and holds a Bachelor of Commerce degree.

Simpson joined York Fire as vp and chief financial officer three years ago, and has worked within the Canadian insurance industry for the past seven years. Prior to joining York Fire, Simpson held various senior management roles in a global insurance company in Canada and the U.K. Colin is a Scottish Chartered Accountant and holds a Master of Science in Finance and Accounting and also a Bachelor of Arts in Business Law and Economics, both from the University of Stirling.

“I am pleased to announce the appointments of Serge and Colin to their new positions within the organization,” said Bill Star, Kingsway president and CEO. “Their appointments are well deserved and reflect the positive contributions they have made to improving the operations and profitability of their companies.”

Kingsway is one of the largest truck insurers and non-standard automobile insurers in North America.