GE Commercial Finance announced new leadership in Canada on Thursday for its North American corporate Lending business, providing customers an expanded and smarter suite of financial solutions, delivered locally and tailored to the lifecycle needs of their business.

Ellis Gaston will lead GE Corporate Lending in Canada, bringing extensive experience with senior secured debt instruments including more than four years of sales and credit leadership roles at GE and more than 15 years serving borrowers in Canada. GE Corporate Lending has provided nearly $1 billion of committed lines of credit in Canada through the first half of this year.

By combining its long-standing asset-based lending, cash flow lending and structured finance platforms under the Corporate Lending umbrella, GE Commercial Finance is creating a single touch-point for customers while unlocking deeper value in each engagement. Supported by a research-based approach to build customized solutions industry-by-industry, Corporate Lending is uniquely positioned to support the entire customer lifecycle, from growth capital and mergers & acquisitions to corporate restructurings, where the company is a leading provider of debtor-in-possession financing.

“Growth for the benefit of our customers is the key here,” said Tom Quindlen, president and CEO, Corporate Lending. “The expanded capabilities will allow us to build more meaningful and longer-term customer relationships. Whether it’s today, next year or five years from now, our goal is to be a lender for all seasons, one that helps customers grow in every business cycle.”

Added Gaston: “We look forward to providing borrowers in Canada with smarter capital through a whole suite of financial solutions and unparalleled expertise in nine targeted industries.”