AXA Canada Inc. appointed Dean G. Toplis to the position of vice president of business development, life insurance and financial services, for Ontario and Western Canada.

In his new role, Toplis’s primary mandate will be to create a development strategy that focuses on rapid business growth and increased market presence. Toplis will also be responsible for stepping up efforts so that AXA can provide its networks with the best possible business solutions for its clients.

Over the years, Toplis has acquired extensive business development and marketing experience while working for major financial services industry players including Royal Bank of Canada, Colonia Life Insurance Co. and Sun Life Financial Canada.

“Through the various management, marketing and sales positions Dean has held up until now, he has been able to build solid expertise, which is a definite asset in helping us implement our brand positioning and roll-out strategy from coast to coast,” says AXA executive vice president Robert Landry.