Transamerica Life Canada is holding an interactive product development webcast for financial advisors.

Advisors are invited to attend Transamerica’s Live Design Group Webcast on March 31 at 13:30 ET where they will work directly with head product actuary, Joe Kordovi, on the development of future life insurance products and services.

“We’re using the interactive environment to share some product and service ideas directly with advisors, and ask them to vote and register their opinions in real-time,” says Kordovi. “There will also be an open Q&A session for advisors to ask questions and send us their industry insights and unique ideas. Nobody knows the life insurance market better than advisors, and we want to use that knowledge to create products and services that will really support their efforts.”

The webcast is open to every advisor, and Kordovi intends to post an online response to every question he receives, as well as a follow-up report to every attendee.

“We don’t want to limit our dialogue to Transamerica’s top producers only,” he adds. “The best ideas tend to come from all over the field, and we want to make sure they are captured and reflected in our future product development. This two-way dialogue will be mutually beneficial.”

As an added incentive, advisors can win a free Blackberry with one year of service just for attending the event.