An independent survey of Canadian financial institutions has confirmed that TD Canada Trust’s Internet banking site EasyWeb is the highest ranking bank site in Canada scoring 74 out of a possible 100 points.

The seven largest Canadian banks were evaluated by Forrester Research Inc., an independent technology and market research company, using its Competitive Site Assessment methodology.

The analysis focused on secure online banking sites (as opposed to public websites) and covered 24 criteria across six categories: Web site navigation; presentation; integration; trust; transaction functionality and content; and service functionality and content.

TD Canada Trust ranks highest in three categories including web site integration, trust and service content and functionality focused on secure online banking.

“We constantly strive to provide customers with all the information and online services they want,” said Jeff van Duynhoven, vp, electronic banking, in a release. “We gather feedback from a number of sources – our Customer Service Index, online feedback forms and call centre sources and use it to identify improvements customers would like to see.”

TD Canada Trust was the only bank that passed Forrester’s minimum standards for each category.

TD Canada Trust ranked highest in the area of trust for its efforts in educating and protecting online consumers from ID theft and phishing attempts through its online security guarantee.