Toronto-Dominion Bank Friday announced the launch of customer service through SMS in Canada via “TDHELP.”
TD (TSX:TD) says is the first major bank in Canada to offer customer service through texting.
“We are excited to be able to make banking easier through the convenience of texting, a medium our customers are using in increasing numbers,” says Wendy Arnott, head of digital marketing and social media, TD Bank Group.
“Whether it’s a general question about a banking product, a branch location or EasyWeb, or they just need a quick phone number, TD customers can now reach a live TD agent via text. And even though it’s still early days, increasing engagement is pointing to texting becoming a key service channel for TD,” Arnott says.
Introduced as part of a pilot in the fall of 2014, the ability to text TD is now available to customers by using the shortcode TDHELP (834357) between 6:00 and 23:00 ET, seven days a week. (Standard text messaging rates will apply.)
Customers with questions that require an in-person response will be directed to the TD customer service toll-free line.