An independent survey of Canadians by market research firm Synovate has determined that TD Canada Trust ranks first among the country’s five major banks in overall quality of customer service.

Canadians also chose TD Canada Trust as the best in branch access and convenience, information handling and communication, ABMs and online banking.

“This is exciting news for us and we’re very pleased to receive this honour from our customers for the second year in a row,” said Ed Clark, president and CEO, TD Bank Financial Group, in a news release. “This award is all about our employees – no group works harder for their customers. To them, I say ‘Thank you’.”


The Synovate results come from a survey which took place from July 14 to August 25 using a nationally representative sample of more than 16,000 customers at banks and other financial institutions across the country.

Known as the Customer Service Index, the survey has been conducted by Synovate annually since 1987.