Sun Life Financial Inc. today launched its Canadian dividend reinvestment and share purchase plan. Canadian resident shareholders will be able to automatically reinvest cash dividends paid on common shares in additional common shares of Sun Life Financial, as well as make optional cash purchases of additional shares through the plan.

Donald A. Stewart, the firm’s CEO describes the plan as a “cost-effective and convenient way for retail shareholders to reinvest their common share dividends and the means to purchase additional common shares of Sun Life Financial.”

Sun Life Financial has appointed CIBC Mellon Trust Company, its transfer agent, as plan administrator. Canadian-resident shareholders will receive an explanatory brochure, enrollment form and optional cash purchase form with their October 2, 2006 dividend payment. Full details of the plan are posted on
The Sun Life Web site.