Standard Life Financial Inc. is launching a new web contest to get Canadians involved in their personal finances and to take charge of their retirement planning, the Montreal-based long-term savings and investment solutions provider said Wednesday.

“The concept of this contest is a first for us. It’s a simple and fun way to convince Canadians of the importance of retirement planning, with an interesting incentive,” says Vincenzo Ciampi, vice president, external communications and public affairs.

On until October 19, the Multiply Your Chances contest helps raise public awareness about the importance of retirement planning by quizzing participants. Every time they answer a question, they increase their chances of winning a $10,000 Standard Life investment. They can also improve their chance of winning by sending the contest to friends and share it through their Facebook and Twitter networks.

The contest is launched simultaneously with Standard Life’s new Fall 2010 ad, which presents two actuaries engaged in a humorous debate about risk calculation, with an unexpected twist at the end.

All Canadians may participate by visiting ww.multiplyyourchances.com.

IE